Automated Video Ingestion and Standardized Naming for Marketing Teams

Automated Video Ingestion and Standardized Naming for Marketing Teams

Overview

A Finnish marketing agency delivering video production services implemented a production-ready workflow automation system to eliminate manual video file handling. By replacing repetitive human tasks with a reliable automated process, the agency improved turnaround speed, reduced errors, and established a scalable operational foundation.

Agency Context

The agency produces marketing videos for multiple clients, campaigns, and platforms. Video assets arrive from editors, freelancers, and external production tools, most often as downloadable URLs.

As delivery volume increased, manual downloading, uploading, renaming, and folder organization became a non-creative operational bottleneck that consumed valuable human time.

The Operational Challenge

Manual video handling introduced recurring operational issues that scaled with volume and team size.

  • Inconsistent file naming across contributors
  • Videos stored in incorrect client or campaign folders
  • Duplicate files and outdated versions
  • Time lost searching for the correct asset
marketing professional surrounded by scattered video files, inconsistent filenames, and messy folders

Why Automation Was Necessary

The agency required automated video file naming and organization that worked consistently, regardless of who submitted the asset. The goal was to remove manual steps entirely while enforcing standards automatically.

The Implemented Workflow

A workflow automation was implemented using n8n, combined with Google Apps Script for secure Drive integration. The system operates as a single automated pipeline.

  • Accepts a video file URL as input
  • Fetches the video directly from the source
  • Uploads the file to Google Drive via Apps Script
  • Applies standardized naming logic automatically
  • Stores the file in the correct folder structure
automated n8n video ingestion process with multiple nodes—URL input, HTTP Request, download, Apps Script processing, file renaming, and upload to Google Drive

Business Impact

  • Hours of manual work eliminated each week
  • Faster access to finalized video assets
  • Reduced risk of versioning mistakes
  • Improved confidence in asset accuracy

Conclusion

This use case demonstrates how workflow automation for video uploads to Google Drive transforms a fragile, manual process into a scalable, production-ready system.

6+ hrs

Manual video handling eliminated per week

100%

Standardized file naming compliance

0

Manual uploads or renaming required